Building an Audience

I have read several books on social media marketing. Many of them offer really good advice that sounds great when you are reading it. Growing an audience for your blog is usually a well covered subject. My difficulty has been trying to put those recommendations into practice.

For example, most of these books tell you to define your market. Figure out who is your perfect reader or follower. Honestly, I don’t know who I am writing my blogs for other than myself. I am writing about some narrow sets of interests that I have, but I really don’t know if there is a natural audience for any of this stuff. Nor am I motivated to find out. I follow my interests and occasionally I write something on my blogs. 

I aspire to writing that can serve a practical purpose for the people who read it.  I want to help people. So, I have a blog about strategy, wisdom, and success. All of these subjects are well covered by many other blogs and writers, and there is a lot of noise to deal with. I am writing what I think, but I can’t quite figure out whether my humble observations are contributing to clarity or just adding more noise to the cacophony.

Even if I am not sure that I am building an audience, I am happy that I can write what I want to write. I like the fact that I am building a store of intellectual capital for use in the future. Whether I am offering brilliance or bullshit, it is my own. If it ever comes up, I would be happy to point out that I have written on whatever subject on my blogs.

Maybe that is how it is supposed to work. I am supposed to write and toil away in obscurity. Then one day a set of outside operators and circumstances will conspire to make me the next internet sensation. My writing will no longer belong to me, but I will be making a shitload of money. Or not. I guess you just have to ride the torpedo to find out where you are going.

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